田博匠新·闲茶系列茶叶包装设计

设计:郭如虎

策划执行:潮字造

字体支持:GEETYPE极字和风字库，锐字潮牌字库

摄影:六合视觉  

服务范畴：包装设计

客户:浙江德晨旅游发展有限公司  

时间：2021年7月

Design: Ruhoo  

Perform: Chaotype

Font: GEETYPE,REEJI

Photography: Liuhe Vision  

Category:packagedesign

Client: Zhejiang Dechen Tourism Development Co., Ltd  

Year: 2021.7

匠心闲茶系列，核心传达一个“闲”字，因此“去沉重，去传统”是首先考虑到的一个问题。本款茶品包装是以一个固定的版式，用3种不同风格的字体对产品信息进行有节奏感的排版，体现一种更为简洁轻松的休闲感。

三组字体暗纹：茶云野鹤、悠茶自在、茶情逸致，意在用一种“彩蛋感”的形式来表达产品定位，并且丰富画面层次。

The series of ingenious leisure tea is mainly conveying the word "leisure", so the first consideration part should be “No heaviness, no traditional”. This tea packaging used three different styles of font for product information rhythmic typesetting and on a fixed layout basis, which is reflecting a more simple and relaxed sense of leisure.

There are three groups of dark fringes: Tea cloud and wild crane, leisurely tea and elegant tea. They are intended to express the product positioning in the form of "colorful egg feeling" and enrich the picture layers.