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相同的茶叶,包装这样设计才会更抢眼
2022-04-29 01:42:49热度:170°C
不同类型、品种的茶,可适用于各种各样的生活场景,让喝茶成为生活的一部分,恰恰符合当代都市青年想要追求的健康、轻松的生活方式。
今天分享的两款茶叶包装,首先在色彩上,就给人一种恬静、淡雅的生活气息,至于还有哪些设计细节,一起来看看!
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via:万有引力品牌
相比运用中国传统色的茶叶包装,礼盒更多地以莫兰迪色调为主,凸显年轻女性的温柔气质。
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封面以镂空的形式表现内层插画,并根据四款不同口味的茶,插画内容分别选取了一天中最重要的4个时间点进行场景描绘。
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宋徽宗花样多
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via:赵云生
有了解过宋代历史的小伙伴应该知道,宋徽宗也是个隐藏的茶学大师,这款徽茶便是以宋徽宗为灵感,从不同的角度表现茶叶的花样和趣味。
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采用剪影、拼贴方式的封面插画,根据茶叶品类的不同,提取与茶叶产地相关的美景。
外盒同样选取了较为素雅的色调设计,搭配“自在”、“清欢”等字样,凸显对徽茶的风格定位。
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